At the first, I have brainstormed the ‘words of image’ which I could derive from the ‘sports + casual’ image. As a result, I’ve obtained words like Dynamic, playful, active, originality, flame, uniquely, new trial, and so on. This brainstorming was intended to grasp a unique idea of the ‘brand identity’ which I create, which directly influences the image of logo, packaging, and advertisement.
