Fashion or performance?

Sports fashion contains clothing such as T-shirts, hoods, trousers, tracksuits, swimwear, gloves and etc and footwear of various different kinds of sports such as tennis, football, basketball, etc. All items of clothing and footwear that are specifically designed for sport are included. These items are worn when participating in a particular sport or worn as casual wear. This includes items carrying a well-known branded logo and items produced under a clothing retailer’s own-label. To establish my brand identity, it is important to define the concept of ‘sports fashion’, which looks at in detail the need of integration between fashion and functionality. Increased competition that require differentiated products, worldwide sports event such has Olympic and world cups need to grasp various groups of attention, used as marketing hence sports sponsorships. For example, companies like Adidas and Nike have spent billions of dollars into sponsoring worldwide sports event to advertise their brand identity and brand awareness.