Tuesday

Strength and weakness of the sportswear market

Strengths
Wide appeal of product to many age groups
Adaptability of sports fashion for different uses
Rising popularity of niche/fashion sports brands
Rising participation in some sports like running, hiking


Weaknesses
Massive over-distribution of brands
Weakening value perceptions among consumers
Challenge from conventional fashion retailers
Core consumers likely to switch spending to other categories



Prior to launching my brand, I looked at strengths and weaknesses of the sportswear market. The strengths are that they have wide range of age groups and can be worn for different and various purposes. The most noticeable weakness is massive over-distribution of brands in this market.