Tuesday

2008 Branding & Identity design trend

These are newly proposed Branding & Identity designs in 2008 and I have reflected this trend in my designs.




Waves - The New Swooshes
After years of being number one, swooshes have now been replaced by the so-called waves. Waves are hugging the limelight.

















Organic 3D
Technology organizations that produce and market groundbreaking products and services use this type of company logo design. By using the "organic 3d" effect, logo creators avoid that cold image look which is so typical of other companies' logos in the technology field.















New Rainbow / Color Scale
These logos convey the concepts of sophistication, technology and freshness. With a nearly infinite number of possibilities for combining colors, the visual effect is invariably special
















The "Ugly" 80's
These logos don't have beautiful shapes, shadows, mirrored reflections, warm colours, or icons that signify something

















Transparency in logo design
Transparency has always been fashionable. Designers often use transparency. Transparency allows the combination of different design elements offering the viewer a special image.













Sci-Fi Fonts
In logo design the font frequently serves to strengthen the message as conveyed by the image.













"Underground" Typography - Minimal Fonts
This type of logo often proves to be more efficient than a logo that merely conforms to classic rules.
















"Web 2.0" Logos
Actually refers to certain technologies.


















The New Crest