Water bottles are usually treated as wastage, but by adopting that item as a package, brand can pursue images of both sports and environment. If the design of water bottles can satisfy consumers, they also can use these previous wastes as a form of storage or other multi-functional purposes. According to one of my questionnaires in my survey, many people have mentioned that they usually throw away the shoe box, but interesting part is that, some of them have made additional comments that if packages were better designed to possess them, they would be keeping those container package to use as their own purposes such as storage.