Air Rejuven8 “A hard day of training should be followed by a day of easy training.” - Bill Bowerman
Designed with an intense focus on comfort and breathability, Nike launches the Air Rejuven8, an innovation that rejuvenates the foot during an athletes day off the field.
Nike’s heritage of 35 years of innovation “The great thing about innovating at NIKE is that we have iconic heritage products to draw from,” says Pam Greene.
With help from the Innovation Kitchen team, and drawing from the experience of designers like Bob Mervar, who designed the Presto; Tinker Hatfield, creator of the Air Huarache; Sean McDowell, who brought the Air Kukini to the triathlon world; and Bruce Kilgore who invented the Sock Racer; Pam built upon their foundation concepts and pushed them to the next level of rejuvenating comfort and aesthetic functionality. The Zvezdockha, Nike’s innovation project with designer Marc Newson, introduced the idea of modularity to the NIKE family, and the Air Rejuven8 makes it accessible from a consumer and athletic standpoint. The Air Rejuven8 is the latest evolution and fusion of the aforementioned shoes in the NIKE family tree, combining great fit, breathability, and support in a seriously fun way that only Nike can deliver.
Designed with an intense focus on comfort and breathability, Nike launches the Air Rejuven8, an innovation that rejuvenates the foot during an athletes day off the field.
Nike’s heritage of 35 years of innovation “The great thing about innovating at NIKE is that we have iconic heritage products to draw from,” says Pam Greene.
With help from the Innovation Kitchen team, and drawing from the experience of designers like Bob Mervar, who designed the Presto; Tinker Hatfield, creator of the Air Huarache; Sean McDowell, who brought the Air Kukini to the triathlon world; and Bruce Kilgore who invented the Sock Racer; Pam built upon their foundation concepts and pushed them to the next level of rejuvenating comfort and aesthetic functionality. The Zvezdockha, Nike’s innovation project with designer Marc Newson, introduced the idea of modularity to the NIKE family, and the Air Rejuven8 makes it accessible from a consumer and athletic standpoint. The Air Rejuven8 is the latest evolution and fusion of the aforementioned shoes in the NIKE family tree, combining great fit, breathability, and support in a seriously fun way that only Nike can deliver.
Recovery There are three phases to an athlete’s competition cycle – training, competition and recovery. Athletes don’t stop being competitors when they step off the field of play. Recovery and training between contests are just as critical as the competition itself — maybe even more so. All three phases work together to create a more efficient and healthy athlete.
Designed with an intense focus on comfort and breathability, the Air Rejuven8 is specifically geared to be incorporated into an athlete’s days off the field to rejuvenate, repair, rebuild, refresh and restore the foot. Inspired by direct insight that the athlete’s body experiences high wear and tear from training and competition, the soothing aspect of the Air Rejuven8, according to testers, creates an almost a complete lack of sensation on the foot—in a good way.
Inspiration * Design at NIKE follows a problem solving process and inspiration to solve the needs of an athlete can come from anywhere. At a Thanksgiving dinner in 1999, a NIKE innovation leader’s seven-year-old son took the protective fruit net off an Asian pear and placed it around his bare foot. It was a playful gesture that immediately sparked the imagination of NIKE’s design team, spawning the first Air Rejuven8 prototype—built from the very same netting and hot-glued to a last. What intrigued designers about the structure was the way the material worked in harmony with the foot’s shape, as well as its graphic look. But, at the time, the technology required to make the Air Rejuven8 was too complex and its various prototypes ended up at the bottom of a drawer for nearly five years, out of sight, but not out of mind.
